An unprecedented setting you may want to call it, but yes its a shout and reverence of praise and worship session.
Every day at midnight, thousands of worshippers around the world log on to Instagram to lift their voices in praise and prayer, joined by the hashtag: #HalleluyahChallenge.
Reportedly, over 60,000 people have joined in the Instagram praise and worship in an hour long midnight gathering, which is the brainchild of Nigerian gospel singer Nathaniel Bassey.
It started with a mild post on his Instagram page on the 31st of May. Bassey signaled his intention to start a 30-day midnight praise challenge throughout the month of June. By the 16th of June, it has gone viral.
On Monday, it was observed that around 68,000 people joined the Instagram livestream, while over 50,000 joined the Facebook livestream, making a whooping 118, 000 participants already...while still counting.
Statistics from Evolve Press reveal 10,000 posts with the hashtag "#HallelujahChallenge" and over 18,000 with the hashtag "#olowogbogboro" making it the number one trending activity in Nigeria.
Bassey said he did not imagine the movement would become so popular on Facebook and Instagram. "I had a sense which is the leading of the spirit to praise God the whole of this month," he revealed. He further revealed that "Against the backdrop of the challenges in the world today especially in our nation, with the scourge of terrorism and the recession ... it has brought a sense of hope and respite. It is a reflection of the desire and hunger for answers and for hope."
"He's on course to build the largest congregation ever with 1 phone and Instagram /Facebook" said a Facebook user, OO Nwoye.
"One lesson I have taken away from the success of this #hallelujahchallenge is have a specific/consistent theme and go live at a time the audience would not be distracted. This has helped in the pulling together the mass compared to others who have tried adhoc live streaming." he added.
The #Halleluyahchallenge has also gained the attention of popular Nigerian celebrities like Funke Akindele, Don Jazzy and Toke Makinwa who have also shared the hashtag with their followers.
What influence are you exerting on the society with your PHONES and SOCIAL PLATFORMS???
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